Linda Hetcher – Concurrent Technologies
Deb Di Gregorio – Camares Communications

Introduction

Marketers, business managers and information technology professionals know they must leverage the Web in dramatically new ways – but doing so requires them to understand and manage new, often highly technical processes as well as business and market issues. This white paper is written to help examine the discipline and bridge the language gaps that exist among marketers, business managers and IT professionals. We'll provide what you need to build the team, begin the process and develop a plan and framework for Web implementation.

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